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Positivedonanimhaber.com · · TR
Google, Türkiye'deki reklam ek ücretini düşürüyor: 2027'de başlayacak
Executive Summary
AI-generatedGoogle is implementing a reduction in its 'Legal Operating Cost' for advertising in Turkey, effective January 1, 2027. While the current rate of 4.5% is set to decrease, the article notes a discrepancy between Google's official email (2.25%) and its support documentation (2.5%). Conversely, advertising rates are scheduled to increase in France and Italy.
Key Insights
- The Legal Operating Cost for Google Ads and YouTube in Turkey will decrease starting January 1, 2027.
- There is an inconsistency regarding the new Turkish rate, with Google Payments citing 2.25% and the official support page citing 2.5%.
- Rates for advertising in France and Italy are set to increase in 2027, moving from 2% to 3% in France and 2.5% to 3% in Italy.
- The fee is determined by the country where the advertisement is published, not the location of the advertiser.
- The fee covers the costs associated with complying with legal regulations in specific countries.
Topic context
The full article is on the original publisher site.
